sábado, 31 de julio de 2010
gerencia del mercadeo (ingles)
Ejercicio I:
Lea las siguientes definiciones y extraiga los marcadores del discurso.
a.- Traditional leadership theory is narrowly concerned with top-down leadership in large organizations.
b.- Ethics refers to learning what is right or wrong, and then doing the right thing.
c.- Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
e.- The word leadership can refer to: 1. The ability "to get people to follow voluntarily." 2. Those entities that perform one or more acts of leading. 3. The ability to affect human behavior so as to accomplish a mission designated by the leader. en.wikipedia.org/wiki/Leadership, consultado el 30/06/2008
f.- Education encompasses teaching and learning specific skills, and also something less tangible but more profound: the imparting of knowledge, positive judgment and well-developed wisdom. en.wikipedia.org/wiki/Education, consultado el 30/06/2008
g.- Ontology is known as the branch of philosophy focusing upon the origins, essence and meaning of being.
Marcadores de discurso
1.- is narrowly concerned
2.- is right
3.- refers to
4.- is partnering
5.- with clients
6.- to maximize
7.- is known as
Termino
1.- Traditional leadership
2.- Ethics
3.- Coaching
4.- The word leadership
5.- Ontology
Ejercicio II
Ejercicio 2. Lea los siguientes textos y extraiga las definiciones y los marcadores del discurso.
a) Epistemology (from Greek επιστήμη - episteme, "knowledge" + λόγος, "logos") or theory of knowledge is a branch of philosophy concerned with the nature and scope of knowledge.[1] The term was introduced into English by the Scottish philosopher James Frederick Ferrier (1808-1864).[
Much of the debate in this field has focused on analyzing the nature of knowledge and how it relates to similar notions such as truth, belief, and justification. It also deals with the means of production of knowledge, as well as skepticism about different knowledge claims. In other words, epistemology primarily addresses the following Unidad IV. Ejercicios - Pág. 4
Epistemology:
Epistemología (del griego ἐπιστήμη (episteme) "conocimiento", y λόγος (logos), "teoría") es una rama de la filosofía cuyo objeto de estudio es el conocimiento científico. Este término fue introducido por el filosofo escoses James Frederick Ferrier (1808-1864).[
Marcadores de Discurso:
1) is concerned
2) as well as
3) as truth
b) Interpersonal communication is defined by communication scholars in numerous ways, though most definitions involve participants who are interdependent on one another that have a shared history. Communication channels are the medium chosen to convey the message from sender to receiver. Communication channels can be categorized into two main categories: Direct and Indirect channels of communication.
Interpersonal comunicación:
La comunicación interpersonal por definición es una comunicación especializada en numerosos métodos. Está definición involucra participantes interdependientes unos de otros. Los canales de comunicación son un medio para descodificar mensajes entre el emisor y el receptor. Existen dos categorias de canales de comunicación: Directos e Indirectos canales de comunicación.
Marcadores de Discurso:
1.- is defined
2.- involve
c) Neuro-linguistic programming (usually shortened to NLP) is an interpersonal communication model and an alternative approach to psychotherapy that was co-created by Richard Bandler and linguist John Grinder in the 1970s. It was based on the subjective study of language, communication and personal change, in particular, mainly through modeling three successful psychotherapists, Fritz Perls (gestalt therapy), Virginia Satir (family systems therapy), and eventually Milton H. Erickson (clinical hypnosis). Bandler and Grinder aimed to discover and model the successful patterns of behavior and communication distinguishing these exceptional individuals from their peers. Some consider NLP to still be a set of techniques or strategies for enhancing communication and personal influence rather than a model or theory.
Neuro-linguistic programming:
El programa neuro- lingüístico, usualmente conocido como PNL, es un modelo de comunicación interpersonal y una alternativa aproximada a la psicoterapia según sus co-creadores Richard Bandler y el lingüista John Grinder en los años 1970s. Esta sirve como base en el estudio subjetivo del lenguaje.
Marcadores de discurso:
1.- IS
OBJETIVO 2:
PATRÓN DE NARRACIONES CON SECUENCIA Y ORDENAMIENTO DEL TIEMPO.
b) Business administration school is a university-level institution that educates learners on such topics as accounting, finance, marketing, organizational behavior, strategy planning, and quantitative methods. Most business administration schools have experienced well-qualified faculties, and efficient managements. In 1881, the first 'collegiate business school' was founded in Wharton. Unidad IV. Ejercicios - Pág. 8
Business Schools before World War II were mostly "schools of commerce" and were conducted in relatively low esteem. After the Second World War and especially after 1960, Business Administration Schools began to grow rapidly. They are often known as university graduate schools. MBA degrees originally occurred in the United States of America, due to the fast industrialization growth that made it essential for companies to use scientific approaches to teach management. The first MBA degree was offered by Dartmouth College in 1900. Business schools have mushroomed and flourished in all states and countries thus, making them feasible for individuals who work during the day to take classes and earn degrees at night.
Since 1988, business schools have changed deans, altered curriculums, and stressed new expertise among their students. A MBA degree has opened abundant opportunities for its bearers. Presently, nearly all business positions require an MBA degree as the minimum qualification. This includes business managers in marketing, finance, human resources, operations, and information technology. Investment entities, banking companies and a number of management consulting firms prefer employing MBA graduates specializing in the field of finance. These graduates are well conversant in their respective fields. For industries such as media and entertainment, an MBA is not a necessity, but it is considered an additional asset.
There are wide ranges of options among the different academic institutions that offer business courses. Various sites are available wherein detailed information about all the specialization fields are mentioned along with their course details. These sites also offer information regarding the universities that are well qualified and offer competent MBA programs.
http://ezinearticles.com/?History-
Marcadores de tiempo:
1.- In 1881
2.- first (2)
3.- after 1960
4.- in 1900
5.- Since 1988
6.- before
7.- After
8.- during
Idea General del texto:
El texto hace una reseña histórica sobre el instituto de estudios de Administración de Negocios y describe varias materias que dentro de ella se enseñan como finanzas, mercadeo, planificación estratégica, métodos cuánticos, entre otros.
Lea las siguientes definiciones y extraiga los marcadores del discurso.
a.- Traditional leadership theory is narrowly concerned with top-down leadership in large organizations.
b.- Ethics refers to learning what is right or wrong, and then doing the right thing.
c.- Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
e.- The word leadership can refer to: 1. The ability "to get people to follow voluntarily." 2. Those entities that perform one or more acts of leading. 3. The ability to affect human behavior so as to accomplish a mission designated by the leader. en.wikipedia.org/wiki/Leadership, consultado el 30/06/2008
f.- Education encompasses teaching and learning specific skills, and also something less tangible but more profound: the imparting of knowledge, positive judgment and well-developed wisdom. en.wikipedia.org/wiki/Education, consultado el 30/06/2008
g.- Ontology is known as the branch of philosophy focusing upon the origins, essence and meaning of being.
Marcadores de discurso
1.- is narrowly concerned
2.- is right
3.- refers to
4.- is partnering
5.- with clients
6.- to maximize
7.- is known as
Termino
1.- Traditional leadership
2.- Ethics
3.- Coaching
4.- The word leadership
5.- Ontology
Ejercicio II
Ejercicio 2. Lea los siguientes textos y extraiga las definiciones y los marcadores del discurso.
a) Epistemology (from Greek επιστήμη - episteme, "knowledge" + λόγος, "logos") or theory of knowledge is a branch of philosophy concerned with the nature and scope of knowledge.[1] The term was introduced into English by the Scottish philosopher James Frederick Ferrier (1808-1864).[
Much of the debate in this field has focused on analyzing the nature of knowledge and how it relates to similar notions such as truth, belief, and justification. It also deals with the means of production of knowledge, as well as skepticism about different knowledge claims. In other words, epistemology primarily addresses the following Unidad IV. Ejercicios - Pág. 4
Epistemology:
Epistemología (del griego ἐπιστήμη (episteme) "conocimiento", y λόγος (logos), "teoría") es una rama de la filosofía cuyo objeto de estudio es el conocimiento científico. Este término fue introducido por el filosofo escoses James Frederick Ferrier (1808-1864).[
Marcadores de Discurso:
1) is concerned
2) as well as
3) as truth
b) Interpersonal communication is defined by communication scholars in numerous ways, though most definitions involve participants who are interdependent on one another that have a shared history. Communication channels are the medium chosen to convey the message from sender to receiver. Communication channels can be categorized into two main categories: Direct and Indirect channels of communication.
Interpersonal comunicación:
La comunicación interpersonal por definición es una comunicación especializada en numerosos métodos. Está definición involucra participantes interdependientes unos de otros. Los canales de comunicación son un medio para descodificar mensajes entre el emisor y el receptor. Existen dos categorias de canales de comunicación: Directos e Indirectos canales de comunicación.
Marcadores de Discurso:
1.- is defined
2.- involve
c) Neuro-linguistic programming (usually shortened to NLP) is an interpersonal communication model and an alternative approach to psychotherapy that was co-created by Richard Bandler and linguist John Grinder in the 1970s. It was based on the subjective study of language, communication and personal change, in particular, mainly through modeling three successful psychotherapists, Fritz Perls (gestalt therapy), Virginia Satir (family systems therapy), and eventually Milton H. Erickson (clinical hypnosis). Bandler and Grinder aimed to discover and model the successful patterns of behavior and communication distinguishing these exceptional individuals from their peers. Some consider NLP to still be a set of techniques or strategies for enhancing communication and personal influence rather than a model or theory.
Neuro-linguistic programming:
El programa neuro- lingüístico, usualmente conocido como PNL, es un modelo de comunicación interpersonal y una alternativa aproximada a la psicoterapia según sus co-creadores Richard Bandler y el lingüista John Grinder en los años 1970s. Esta sirve como base en el estudio subjetivo del lenguaje.
Marcadores de discurso:
1.- IS
OBJETIVO 2:
PATRÓN DE NARRACIONES CON SECUENCIA Y ORDENAMIENTO DEL TIEMPO.
b) Business administration school is a university-level institution that educates learners on such topics as accounting, finance, marketing, organizational behavior, strategy planning, and quantitative methods. Most business administration schools have experienced well-qualified faculties, and efficient managements. In 1881, the first 'collegiate business school' was founded in Wharton. Unidad IV. Ejercicios - Pág. 8
Business Schools before World War II were mostly "schools of commerce" and were conducted in relatively low esteem. After the Second World War and especially after 1960, Business Administration Schools began to grow rapidly. They are often known as university graduate schools. MBA degrees originally occurred in the United States of America, due to the fast industrialization growth that made it essential for companies to use scientific approaches to teach management. The first MBA degree was offered by Dartmouth College in 1900. Business schools have mushroomed and flourished in all states and countries thus, making them feasible for individuals who work during the day to take classes and earn degrees at night.
Since 1988, business schools have changed deans, altered curriculums, and stressed new expertise among their students. A MBA degree has opened abundant opportunities for its bearers. Presently, nearly all business positions require an MBA degree as the minimum qualification. This includes business managers in marketing, finance, human resources, operations, and information technology. Investment entities, banking companies and a number of management consulting firms prefer employing MBA graduates specializing in the field of finance. These graduates are well conversant in their respective fields. For industries such as media and entertainment, an MBA is not a necessity, but it is considered an additional asset.
There are wide ranges of options among the different academic institutions that offer business courses. Various sites are available wherein detailed information about all the specialization fields are mentioned along with their course details. These sites also offer information regarding the universities that are well qualified and offer competent MBA programs.
http://ezinearticles.com/?History-
Marcadores de tiempo:
1.- In 1881
2.- first (2)
3.- after 1960
4.- in 1900
5.- Since 1988
6.- before
7.- After
8.- during
Idea General del texto:
El texto hace una reseña histórica sobre el instituto de estudios de Administración de Negocios y describe varias materias que dentro de ella se enseñan como finanzas, mercadeo, planificación estratégica, métodos cuánticos, entre otros.
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